Why team coaching? – To make more money!

Team Coaching to Create High Performing Teams

“Employees are the backbone to your business. Their motivation, initiative commitment can take your business to the next level.

Every employee has his/her specific personal and educational skills.

Coaching discovers these unique and specific skills and enhances people’s value for your company.

In specific strategies conscious and unconscious potential of every team member is accessed and utilised to produce outstanding results.

It is shown that this strategies increase turn over (some companies have tripled their turn over within one year).

Coaching increases workers satisfaction and decreases sick days.

In this tough economical crisis it is more important then ever that every employee and every team performs at its best.”

From: Coaching the team at work by David Clutterbuck

“Evaluating the impact of

team coaching”

What are the results for team coaching?

• Coaching affects each team member, the team, the organization and other teams.

• Coaching affects processes (how the team and the individuals do things) and outcomes (the results of what they do).

Sample of outcomes:

• Achieving sales target/ annual bonus higher personal productivity
• Improving customer satisfaction rating higher team productivity
• Reduced cost of quality
• 
  

Coaching produces Outcome

The results of a recent Australian study entitled An Evaluation of Life Coaching Group Program: A Wait-List Control Study (presented at the International Positive Psychology Summit in the US in 2003) reaffirms Dr Grant’s findings. Undertaken by Suzy Green of the University of Wollongong, this study found that “a 10-week life coaching group program increased well-being, hope, and goal-striving in the normal, non-clinical population.”

While the evidence insists that coaching improves unquantifiable factors such as hope and mental attitude, it can also produce tangible benefits.

International property firm, Century 21 Real Estate, concerned with poor sales performance and high attrition rates of new sales staff, implemented a coaching program in 1994. Targeting both behavioral skills (lead generation, basic communication and selling skills) and cognitive skills (dealing with fears, rejection and developing an optimistic outlook), the coach worked with the coachee for a total of 20 one-hour coaching sessions.

Century 21 Real Estate – Coaching Results

An evaluation of the program found considerable benefits in terms of increased property listings, sales and staff satisfaction. The time for a new sales associate to get their first property listing fell to an average of 3.53 weeks, less than half the industry average of 10 weeks.

This translated into a first month’s gross commission of $2,430 compared with an average of $871 for those who did not participate in the coaching program.

In another study, this time investigating the difference between coaching and training, executive coaching increased performance by 88% compared with an increase of 22.4% for training alone (Olivero, Bane, and Kopelman,1997).

An International Coaching Federation poll of 210 clients in 1998 confirmed that 98.5 percent of those surveyed considered hiring a coach worth the investment.

And it looks like coaching is here to stay. The News & World (1997) reported that coaching was second only to management consulting as the hottest consulting field in the United States. In 2000, life coaching was ranked the second fastest growth industry after Information Technology (Sydney Morning Herald, 2000).